LEAD: Social Media & Content Strategist
About Afrotoons:
Afrotoons is an animation studio bringing authentic African stories, characters, and worlds to global audiences. Following the launch of our inaugural series, Selase’s Adventures, and expanding our digital footprint, we’re building a team that can help our content reach our audiences in an engaging and viral way.
Role Overview:
We’re looking for a Social Media & Content Strategist who will lead the strategy, growth, and day-to-day performance of the Afrotoons YouTube channel. This role centers on YouTube as the primary distribution platform, with the additional responsibility of shaping and curating cutdowns, clips, and social-media friendly versions of our content for Instagram, Facebook, and TikTok. The role will also include content engagement, maintaining positive YouTube and social media communities and interacting with users in an engaging and professional manner.
Key Responsibilities:
YouTube Optimization (Core Focus):
- Improve video titles, thumbnails, descriptions, tags, chapters, and playlists for maximum reach and retention.
- Develop posting strategies and scheduling frameworks optimized for YouTube’s algorithm.
- Conduct A/B tests for thumbnails, titles, and formats.
- Analyze watch-time, CTR, audience retention, and traffic sources to drive growth decisions.
Cross-Platform Content Curation (Secondary Focus):
- Reformat and edit content into short-form vertical videos, teasers, and reels for TikTok, Instagram, Facebook and YouTube shorts.
- Tailor captions, hashtags, and posting styles to each platform’s best practices.
- Manage scheduling, posting and content analytics across our various social channels
- Identify the best scenes, jokes, and moments to repurpose for viral potential.
Content Engagement:
- Comment, respond, and engage with our YouTube and social media communities
- Monitor and flag any harmful or damaging contents
- Report any feedback to the necessary counterpart on the content team
Analytics & Strategy:
- Generate weekly performance reports with clear action steps.
- Monitor trends across YouTube and major social platforms to guide creative decisions and utilize collaborations with viral trends.
- Create growth plans for channel milestones, launches, and ongoing engagement.
Collaboration:
- Partner with the production, marketing and content teams to align uploads and campaigns with release schedules.
- Give creative feedback on pacing, structure, and edits to improve performance.
- Support community-building efforts through comment strategy and fan engagement insights.
Qualifications:
- 2+ years managing or optimizing YouTube channels or other social media channels (brand, studio, content creator, or agency).
- Strong understanding of YouTube Studio analytics and platform algorithms.
- Ability to edit and reformat content for short-form and social platforms.
- Experience with TikTok, Instagram Reels, and Facebook video distribution.
- Data-driven mindset with the ability to translate insights into strategy.
What We’re Looking For:
- Someone who lives and breathes for the virality and promotion of content.
- A creative problem-solver who understands pacing, thumbnails, and audience psychology.
- A builder who’s ready to help shape Afrotoons’ digital presence from the ground up.
How to Apply:
Send your resume, links to YouTube channels or social media pages you’ve optimized or managed (or other social media assets), and a brief note on why you’re excited about joining the growing Afrotoons family to adhavan.adityan@afrotoons.com by June 30, 2026